Branding is no longer limited to just having a website or social media presence. Your logo is the visual identity of your brand, and how well it is delivered across the internet plays a powerful role in brand recall, trust, and SEO performance. One of the most effective yet undervalued off-page SEO techniques for visually promoting your brand is logo submission.
Logo submissions help businesses, startups, bloggers, and agencies showcase their brand identity on high-authority platforms, while also gaining backlinks and targeted exposure. When used strategically, logo submission sites can strengthen your online presence, improve search engine visibility, and build brand credibility across multiple platforms.
What Are Logo Submission Sites?
Logo submission sites are online platforms where users can upload their brand logos, along with descriptions, website URLs, tags, and business information. These platforms act as visual directories that showcase brand identities to designers, marketers, agencies, and potential clients.
Most logo submission websites allow:
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Image uploads
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Business descriptions
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Website links (sometimes dofollow)
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Brand categories
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Social media links
From an SEO point of view, these platforms help generate image-based backlinks, referral traffic, and strong brand signals.
What Is Logo Submission in SEO?
Logo submission in SEO is the process of uploading your business or website logo to relevant logo-sharing platforms with optimized titles, descriptions, alt tags, and backlinks. It is a form of visual off-page SEO that supports:
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Brand visibility
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Backlink diversity
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Image search rankings
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Domain authority growth
Unlike traditional link building, logo submission focuses on visual discovery combined with SEO value.
Why Logo Submission Is Important for Digital Marketing
Logo submission is not just about backlinks. It directly impacts how your brand is perceived across the web. Here’s why every marketer should use logo submission:
1. Builds Strong Brand Recognition
When your logo appears across multiple trusted platforms, people start recognizing your brand instantly.
2. Generates High-Quality Backlinks
Many logo submission sites provide profile links or image source links that support domain authority.
3. Improves Google Image Search Visibility
Optimized logo images rank in Google Image Search and bring long-term organic traffic.
4. Drives Targeted Referral Traffic
Users who browse logo galleries often belong to business and design communities, making the traffic highly relevant.
5. Enhances Trust & Credibility
Being listed on professional logo platforms builds instant brand trust.
Key SEO Benefits of Logo Submission
Logo submission offers several powerful SEO advantages:
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Diversifies your backlink profile with image-based links
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Improves off-page optimization signals
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Helps search engines understand your brand identity
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Increases branded search queries
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Boosts CTR through visual discovery
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Supports local SEO when business details are added
When combined with content marketing and link building, logo submission strengthens your overall SEO foundation.
How to Prepare Your Logo for Submission
Before submitting your logo, ensure it is fully optimized:
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Use high-resolution but compressed images
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Preferred formats: PNG, JPG, SVG
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Add relevant file name (example: digital-marketing-agency-logo.png)
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Create a keyword-optimized description
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Use proper alt text
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Add a clean and functional website URL
This preparation ensures maximum SEO value and better approval rates.
Best Practices for Logo Submission
Follow these professional best practices for safe and effective logo submission:
1. Use Original & High-Quality Logos
Never submit copied or low-quality logos. Original branding builds trust.
2. Write Unique Descriptions
Avoid duplicate text. Every platform should have a slightly unique description.
3. Add Relevant Business Categories
Choose the most accurate category for better discovery.
4. Optimize with Keywords (Naturally)
Include keywords like logo design, brand identity, business logo, but avoid keyword stuffing.
5. Link to a Contextual Page
Instead of always linking to your homepage, link to your branding or services page when possible.
6. Maintain Consistency
Use the same brand name, logo style, and business information across all platforms.
Do’s and Don’ts of Logo Submission
✅ Do’s
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Use consistent brand identity
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Add complete business information
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Include social profile links when allowed
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Update your logos when rebranding
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Monitor backlink status regularly
❌ Don’ts
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Avoid copyrighted logos
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Avoid spammy or irrelevant links
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Avoid keyword-stuffed descriptions
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Avoid submitting low-quality images
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Never automate bulk spam submissions
How to Choose the Right Logo Submission Sites
Not all logo submission sites are valuable for SEO. Always select platforms based on:
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High Domain Authority (DA)
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Search engine indexing
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Professional audience
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Dofollow or profile links
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Active community presence
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Clean interface and spam-free environment
Quality always beats quantity in SEO.
40 Professional Free Logo Submission Sites List
Here is a hand-curated list of 40 trusted and free logo submission platforms for branding and SEO:
✅ Tip: Always create a profile before submitting your logo to maximize branding and backlink benefits.
Common Mistakes in Logo Submission
Many marketers fail to get results due to these mistakes:
Submitting the same description everywhere
Using spammy anchor texts
Ignoring image optimization
Choosing low-quality platforms
Not tracking backlinks
Uploading watermarked or stock logos
Avoid these to maintain long-term SEO safety.
Logo Submission vs Image Submission
Feature Logo Submission Image Submission Main Purpose Branding + SEO Traffic + SEO Type of Image Brand logo Any visual content Focus Brand identity Visual marketing SEO Value Authority + Trust Traffic + Indexing Best For Businesses & Agencies Bloggers & Marketers Both strategies are powerful and can be used together for maximum impact.
How Often Should You Submit Your Logo?
New brand: Submit across 10–20 top platforms initially
Existing brand: Update logos during rebranding
Ongoing SEO: Submit to 2–3 new quality platforms monthly
Never rush bulk submissions in one day.
Logo submission sites play a critical role in modern digital branding and off-page SEO. When done correctly, they help you build authority, increase visibility, improve trust, and gain valuable backlinks. Instead of treating logo submission as a one-time task, make it part of your long-term branding and SEO strategy.
By using the 40 professional free logo submission sites listed above and following best practices, you can strengthen your brand identity while boosting your organic performance across search engines.
